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April 24, 2024

How to Create and Configure Discount Codes

A great way to level up customer engagement heading into the holiday season is with discount codes. You are able to set up shipping and dollar discount codes flexibly in the AccelPay Portal.

Holiday season is coming up, and AccelPay is the best way to turn increased demand into skyrocketing DTC sales and seamless order fulfillment. Here are some of the ways we help our brands maximize this important time of the year!

Blog Post: Prep for the Holidays

For your convenience, we have a handy blog post on how to prep for the holiday season. Be sure to give it a read and share it with anyone else on your team who might benefit.

Webinar: OND Best Practices

We are hosting a webinar on Thursday, Oct 26, 2023, at 1:00 PM ET to talk through OND best practices, potential pitfalls, and what to consider when working with AccelPay this holiday season. Register here.

Tip: Get Your Emails Ready

This is the time to offer discounts, create bundles, offer holiday merchandise, and blast customers with notices about your product. Gifting season is here, so make sure customers see how great your product is as a gift.

Not sure where to start? Or interested in utilizing our demand gen marketing services from our in-house team? Email your AccelPay Account Manager and we’ll help you get started.

Using an email marketing service? Check out this blog post on how to effectively use it this holiday season.

Reminders: Be Sure You're Ready to Go

Here’s a few reminders to be sure you're ready to go for the busy season ahead and can make it a full success:

  1. In this busy time, we extend our SLAs. Our processing time before an order ships is 3-5 business days. Customers always receive a confirmation email with tracking information once their order ships. If any order is further delayed we will proactively reach out to affected customers.

  2. Be sure to update your shipping policy and terms & conditions on your site to reflect this before the busy season hits.

  3. If you have plans for email marketing campaigns, special release products, or promotions for your products (e.g. 50% off on Black Friday or free shipping in November), please be sure to share your promotion calendar for the holiday season with your AccelPay Partner Success Team so that we are ready to support you with this.

  4. As we approach OND we would like to ensure our records regarding your distribution are current to best assist you. Please provide us with your distributor information using this quick online form. Your quick response to this matter is greatly appreciated.

Enjoy the holidays and the upcoming increase in order volume. Make sure your distributors are ready to go and that you're informing the AccelPay team of any holiday promotions or special releases. Go crush it out there!

A great way to level up customer engagement heading into the holiday season is with discount codes. You are able to set up shipping and dollar discount codes flexibly in the AccelPay Portal under Discounts.

The Discounts tab will list all currently active Discount Codes. Use the toggle in the top left corner to show expired promo codes.

All discounts set up here are billed back to you on a monthly basis.

You can set up a variety of different types of discount codes by following these steps:

Step 1: Discount Type

Set the Discount Type.

Note: Only one shipping and one total discount type can be applied to the same order or they will counteract each other and not apply properly.

If you want to subsidize any shipping costs, then you can set up shipping discounts. You can set a flat rate and also set up parameters where if the order value reaches a certain amount you can offer free shipping, etc. If no Shipping discounts are created, then the shipping rate at checkout will automatically pull from the retailer's ShipStation or settings meaning the true shipping rate will get passed to customers with no bill-backs to the brand.

Shipping - Flat Rate
Set up a shipping flat rate for all orders. E.g. all customers pay $9.99 per order.

Shipping - Percentage Discount
Discount the shipping expense by a relative percentage amount of the shipping cost.

Shipping - Dollar Discount
Discount the shipping expense by a fixed dollar amount per order.

Total - Percentage Discount
Discount the total checkout value by a fixed dollar amount.

Total - Flat Rate
Discount the total checkout value by a relative percentage amount.

Step 2: Amount

Set the amount corresponding to the type of discount chosen.

Shipping - Flat Rate
Value:
10
Effect:
$10 flat rate shipping on all orders.
Example:
A $10 shipping charge is added to all orders. The difference between the $10 and the actual shipping cost incurred by the retailer is billed back to you.

Shipping - Percentage Discount
Value:
10
Effect:
10% discount on the shipping cost.
Example:
Shipping costs $18 but with this code, customers get a $1.80 discount (10%) and only pay $16.20 for shipping

Shipping - Dollar Discount
Value:
10
Effect:
$10 discount on the shipping cost.
Example:
Shipping costs $18 but with this code, customers get a $10 discount and only pay $8 for shipping.

Total - Percentage Discount
Value:
15
Effect:
15% discount on the product subtotal in the cart at check-out.
Example:
A customer adds $50 worth of products to their cart but with this code, they get a $7.50 discount (15%) and only pay $42.50.

Total - Dollar Discount
Value:
15
Effect:
$15 discount on the product subtotal in the cart at check-out.
Example:
A customer adds $50 worth of products to their cart but with this code, they get a $15 discount and only pay $35.

Step 3: Usage

Unlimited Usage
This code can be used an unlimited amount of times in total and per customer.
Use case: Give this out to your most loyal customers to reward them for their repeat business.

One Time Use Only
This code can only be used one single time and then never again.
Use case: Send this to an influencer to get discounted products for their advertising purposes.

One Time Per Customer
This code can be used once per customer, but unlimited amounts of times across all customers.
Use case: Attract new customers by offering a 10% discount on their first order.

Step 4: Timeframe

Choose the start and end date between which the code should be applicable.

To make a discount code inactive, you need to select a date in the past for the end date and it will automatically deactivate the code.

Step 5 (optional): Limiting conditions

Minimum Amount
Set a minimum checkout value ($) that needs to be reached before the discount code can be applied.

Maximum Amount
Set a maximum checkout value ($) that can be reached before the discount code can no longer be applied.

Minimum Total Items
Set a minimum number of total products that must be added to the cart before the discount code can be applied.

Minimum Variants
Set a minimum number of a specific product that must be added to the cart before the discount code can be applied.

Minimum Listing Types
Set a minimum number of products for a particular listing type. For example, you could have the discount activated for 3 wine products. That would mean if a sale had 3 spirits products in it, it would not be discounted but 3 wine products would.

Automatically Applied
This determines whether customers need to manually input the discount code at checkout or if it is applied automatically to any orders meeting the conditions.

Step 6: Code

If the code is Automatically Applied (see step 5), this simply sets the name for the code.

If the code is not Automatically Applied, this is the code customers need to type in to receive the discount.

Name this something that is easy to remember or related to the holiday or promotion that you are celebrating.

Example: THANKSGIVING23

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Braxton Freeman

Grolsch

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