Boost Your Online Sales with AccelPay's Preloaded Cart Marketing Links
An extremely useful feature for growing spirits brands who want to sell more bottles online and increase their website's conversion rate.
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Holiday season is coming up, and AccelPay is the best way to turn increased demand into skyrocketing DTC sales and seamless order fulfillment. Here are some of the ways we help our brands maximize this important time of the year!
Blog Post: Prep for the Holidays
For your convenience, we have a handy blog post on how to prep for the holiday season. Be sure to give it a read and share it with anyone else on your team who might benefit.
Webinar: OND Best Practices
We are hosting a webinar on Thursday, Oct 26, 2023, at 1:00 PM ET to talk through OND best practices, potential pitfalls, and what to consider when working with AccelPay this holiday season. Register here.
Tip: Get Your Emails Ready
This is the time to offer discounts, create bundles, offer holiday merchandise, and blast customers with notices about your product. Gifting season is here, so make sure customers see how great your product is as a gift.
Not sure where to start? Or interested in utilizing our demand gen marketing services from our in-house team? Email your AccelPay Account Manager and we’ll help you get started.
Using an email marketing service? Check out this blog post on how to effectively use it this holiday season.
Reminders: Be Sure You're Ready to Go
Here’s a few reminders to be sure you're ready to go for the busy season ahead and can make it a full success:
- In this busy time, we extend our SLAs. Our processing time before an order ships is 3-5 business days. Customers always receive a confirmation email with tracking information once their order ships. If any order is further delayed we will proactively reach out to affected customers.
- Be sure to update your shipping policy and terms & conditions on your site to reflect this before the busy season hits.
- If you have plans for email marketing campaigns, special release products, or promotions for your products (e.g. 50% off on Black Friday or free shipping in November), please be sure to share your promotion calendar for the holiday season with your AccelPay Partner Success Team so that we are ready to support you with this.
- As we approach OND we would like to ensure our records regarding your distribution are current to best assist you. Please provide us with your distributor information using this quick online form. Your quick response to this matter is greatly appreciated.
Enjoy the holidays and the upcoming increase in order volume. Make sure your distributors are ready to go and that you're informing the AccelPay team of any holiday promotions or special releases. Go crush it out there!
Marketing Links
The Power of the Preloaded Cart
In the fast-paced world of e-commerce, the key to success often lies in simplicity and speed. For alcohol brands looking to supercharge their online sales and enhance the customer shopping experience, AccelPay offers a game-changing solution: Preloaded Cart Marketing Links. In this blog post, we'll dive deep into how these innovative links work and why they're a must-have tool for any growing alcohol brand.
Imagine these scenarios: You're at a tasting event, running a Facebook ad, or sending out a holiday email blast. You want your customers to explore, discover, and, most importantly, purchase your products effortlessly. In the past, you'd direct them to your website or a retail store, hoping they'd navigate to the specific product you're promoting. But there's a simpler way.
AccelPay's Preloaded Cart Marketing Links are designed to eliminate unnecessary steps, making the purchase process as smooth as sipping a fine spirit. With just a QR code or a shared link, customers are directed to a page with their shopping cart preloaded with the product you're marketing. It's one less click, one less search, and one giant leap toward boosting your conversion rates.
Seamless Checkout
Let's break it down step by step. Within the AccelPay Portal, brands have easy access to these magic links. These links can be appended to any URL on your website, instantly auto-loading the customer's cart with the specific item you want to promote. It's as simple as that—one tap, scan, or click, and they're ready to make a purchase.
Why It Matters
Speed is of the essence in the world of online shopping, especially when customers are using mobile devices. The checkout process can be a hurdle, but our Preloaded Cart Marketing Links remove it. Customers can check out with one tap using Apple Pay, Google Pay, or standard credit card forms.
The Results Are In
The impact of Preloaded Cart Marketing Links is undeniable. Brands that use these links in their advertising or promotions have seen a remarkable 16% increase in purchases compared to linking to their product pages. In the e-commerce game, where every click matters, this is a game-changer.
How to Get Started
Getting started with Preloaded Cart Marketing Links is a breeze. Here's a quick guide:
- Go to your Brand Settings Page in the AccelPay Portal.
- Navigate to the Marketing Links Section to find URL extensions for each of your SKUs.
- Create shopping links using these URL extensions and append them to product pages for your marketing initiatives.
- Embed these links in your Linktree, marketing emails, and digital ads, allowing customers to dive directly into a shopping cart preloaded with the product you're promoting.
How convenient is that?
Last Call
In the competitive world of online alcohol sales, every advantage counts. AccelPay's Preloaded Cart Marketing Links offer your brand the edge it needs to thrive. Simplify the shopping experience, accelerate the checkout process, and watch your online sales soar. It's time to explore, discover, and embark on a new era of e-commerce success with AccelPay.
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Braxton Freeman
Grolsch