How Agua Mágica Streamlined Their DTC Alcohol Sales
Agua Mágica grew dissatisfied with their previous e-commerce platform because they were experiencing slow shipping times, customer service headaches, and inaccurate inventory tracking. The team was striving for a solution that could alleviate these pain points while elevating online sales volume.
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Holiday season is coming up, and AccelPay is the best way to turn increased demand into skyrocketing DTC sales and seamless order fulfillment. Here are some of the ways we help our brands maximize this important time of the year!
Blog Post: Prep for the Holidays
For your convenience, we have a handy blog post on how to prep for the holiday season. Be sure to give it a read and share it with anyone else on your team who might benefit.
Webinar: OND Best Practices
We are hosting a webinar on Thursday, Oct 26, 2023, at 1:00 PM ET to talk through OND best practices, potential pitfalls, and what to consider when working with AccelPay this holiday season. Register here.
Tip: Get Your Emails Ready
This is the time to offer discounts, create bundles, offer holiday merchandise, and blast customers with notices about your product. Gifting season is here, so make sure customers see how great your product is as a gift.
Not sure where to start? Or interested in utilizing our demand gen marketing services from our in-house team? Email your AccelPay Account Manager and we’ll help you get started.
Using an email marketing service? Check out this blog post on how to effectively use it this holiday season.
Reminders: Be Sure You're Ready to Go
Here’s a few reminders to be sure you're ready to go for the busy season ahead and can make it a full success:
- In this busy time, we extend our SLAs. Our processing time before an order ships is 3-5 business days. Customers always receive a confirmation email with tracking information once their order ships. If any order is further delayed we will proactively reach out to affected customers.
- Be sure to update your shipping policy and terms & conditions on your site to reflect this before the busy season hits.
- If you have plans for email marketing campaigns, special release products, or promotions for your products (e.g. 50% off on Black Friday or free shipping in November), please be sure to share your promotion calendar for the holiday season with your AccelPay Partner Success Team so that we are ready to support you with this.
- As we approach OND we would like to ensure our records regarding your distribution are current to best assist you. Please provide us with your distributor information using this quick online form. Your quick response to this matter is greatly appreciated.
Enjoy the holidays and the upcoming increase in order volume. Make sure your distributors are ready to go and that you're informing the AccelPay team of any holiday promotions or special releases. Go crush it out there!
Agua Mágica
Eliminating the points of friction in direct-to-consumer alcohol sales
Agua Mágica, a rising craft mezcal brand founded by a Mexican team in New York and Oaxaca, is redefining mezcal as a global luxury spirit and giving rise to the artisans and communities of Oaxaca. Born out of a deep appreciation for the Oaxacan heritage and culture, Agua Mágica aims to raise the bar while honoring the rich history of mezcal.
Agua Mágica grew dissatisfied with their previous e-commerce platform because they were experiencing slow shipping times, customer service headaches, and inaccurate inventory tracking. The team was striving for a solution that could alleviate these pain points while elevating online sales volume.
Choosing AccelPay’s e-commerce platform
Agua Mágica recognized the need for a robust e-commerce platform that aligned with their brand vision, allowed them to maximize their online sales potential, and removed the headaches of managing a new channel. With AccelPay, they found the perfect partner to power their direct-to-consumer sales and enhance the customer journey.
The decision to embrace AccelPay as their trusted e-commerce platform was driven by the software's multifaceted DTC capabilities. AccelPay intelligently manages order routing, ensures optimal stock levels with fulfillment partners, and effectively handles consumer inquiries. By offloading these operational burdens, Agua Mágica unlocked precious time and resources to channel into brand enrichment and operational enhancements.
Results and success metrics so far
Since partnering with AccelPay in January 2023, Agua Mágica has achieved significant growth in their online sales, increasing sales 125% compared to last year on their previous platform and their conversion rate increased 43%. These figures highlight the success of their new DTC platform and the increasing demand for Agua Mágica mezcal in the market.
The benefits of the AccelPay DTC experience
Fast shipping times
One of the key challenges Agua Mágica faced with their previous platform was slow shipping times. This resulted in frustrated customers, who were used to being able to quickly walk into a liquor store and leave with the bottle of their choice.
According to Dulce Sanchez, Marketing Director at Agua Mágica, "We have been able to meet consumer expectations with faster fulfillment and shipping, which is critical in driving purchasing decisions and key to driving repeat purchases."
Managed customer support
Agua Mágica appreciated the strong working relationship between AccelPay and their fulfillment partners, which ensured consistent inventory levels.
"Our customer service has undergone a remarkable transformation since partnering with AccelPay. We now have the capacity to promptly address every individual with order-related inquiries, cultivating contented customers who eagerly return for more," said Sanchez.
Reliable fulfillment partners
A huge selling point for the Agua Mágica team was AccelPay’s managed customer support service. All inquiries about online ordering, such as tracking details, delivery estimates, or refund requests are handled autonomously by AccelPay. Leaning on AccelPay’s customer service expertise means that buyers get fast, personalized responses to their questions and Agua Mágica gets far less clutter in their email boxes.
“Retailers obviously can’t ship our products to our customers quickly if they don’t have any in stock. So it’s been a huge relief that AccelPay is able to track inventory levels across their fulfillment partners and solve any issues before they become a problem,” said Sanchez.
With coverage in over 40 states, AccelPay’s network allowed Agua Mágica to immediately offer nationwide shipping to their online customers.
What's next for Agua Mágica?
By switching to AccelPay, Agua Mágica can drive customers to a native online shopping experience, offer fast shipping to over 40 states, streamline their customer service operations, and trust that their fulfillment partners are keeping up with inventory.
AccelPay continues to support Agua Mágica's growth by providing a comprehensive e-commerce solution tailored to their unique brand.
Become a success story with your online sales
If you're an alcohol brand seeking to navigate the world of e-commerce and achieve remarkable results, visit AccelPay today and request a demo to explore how we can help you sell your products online.
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Braxton Freeman
Grolsch